SEARCH ENGINE DO's AND DON'Ts

MASTER THE SCIENCE OF SEARCH

According to comscore.com, Americans conducted 7.4 Billion searches in March, 2007.  A large percentage of these searches were performed by consumers who were looking for a specific product or service. 

The question for all businesses is: “How can we become more visible on the web?”  Online advertising, a $9.4 Billion industry in 2006, is expected to double in size by 2011. There is no doubt that search marketing is becoming one of the most popular and important forms of promotion. 

There are many myths about how websites earn a high ranking on search engines or how to effectively run a Pay Per Click campaign.  Fortunately, there are rules and best practices  to make your campaign as effective as possible. 

At Rasmussen College, students are taught by Internet marketing professionals on how to effectively: target keywords, analyze competition, increase leads and increase conversion from search engine efforts by using the latest technology in web analytics.

Writing strong title tags, alt tags and web copy, is just a small piece of the puzzle.  A comprehensive Associate’s or Bachelor’s degree from Rasmussen will give your career the jump start it needs to succeed in this growth industry.