PAID SEARCH (PPC)

SPEND DOLLARS EFFECTIVELY

Pay per click advertisements can be seen on Google, Yahoo, Ask and MSN.  PPC ads are located on the top and right hand side of your search results.  Labeled "Sponsorship", PPC ads are often shaded a different color to distinguish them from the regular search results.

According to SEMPO, 80% of SEM budgets are spent on pay per click advertising.  With our Internet Marketing degree, you will learn how to effectively manage a PPC campaign.

A search marketer will understand how to choose the right keywords to bid on, define key metrics of analysis and know how to carry out a PPC campaign.