PAID INCLUSION

PAY YOUR DUES

Paid inclusion means that a company pays for their website to be indexed by a search engine, or listed in a directory. Though, with the advent of social search, paid search engine inclusion is on the decline, some companies still use this method to supplement their marketing efforts or test new strategies.

A directory has the most impact on your website's traffic if that directory specializes in your industry. So, when evaluating which directory to pay for inclusion, it pays to choose the directory that covers your industry.

Both E-Commerce and catalog sites can benefit from paid inclusion,because many search engines promise to index a site within 48 hours.  This short turnaround time gets their products in front of prospective customers sooner, then if these companies had waitied for organic site optimization efforts to produce a result.

With Rasmussen College's Internet Marketing degree, you'll learn how to formulate an effective paid search engine campaign.