MEASURING AND REPORTING

LEAD THE DECISION MAKING PROCESS

Measuring market activity, and then reporting on the results, is one of the core functions of business.

Companies must know:

  • how much they are paying for a lead
  • how much revenue each lead generates
  • how to measure the effectiveness of a marketing campaign

Marketing professionals must know how to screen massive amounts of data in search of the relevant information needed to report to the executive team.

With our Internet Marketing degree, you'll learn how to translate the technical jargon into easily comprehensible reports, so that even executives that don't have a technical background can understand it. This rare skill will make you an indispensible member of the marketing team.