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LINK POPULARITY
Why It’s Important and How to Get Links
Link popularity is one of the most important elements in an Internet marketing campaign. In a recent survey by SEOmoz.org, industry professionals ranked both external and internal linking strategy of "high importance".
Developing a solid internal link structure, as well as knowing the art of obtaining good links, will have a substantial effect on the success of any web marketing strategy.
Link popularity has many benefits, the most important of which is improved ranking in search engines:
- increased authority in Google
- opportunities for referrals, increased brand awareness
- creating “buzz”
The two most common ways for companies to develop links are to ask for them or to purchase them; Sometimes companies will receive links due to an outside circumstance, such as an online news-report.
Earning our Internet Marketing degree will equip you with the skills needed to prepare an effective Internet marketing campaign.