WHAT IS INTERNET MARKETING?

Internet Marketing - or Online Marketing - focuses on driving visitors to websites. It ties together both the creative and technical aspects of the Internet, incorporating design, development, advertising and sales.

Learn what it takes to get ranked and stay ranked in search engines. Contact us to learn more about our Internet Marketing programs.

Internet Marketing methods include:

Which Internet Marketing Programs are Available?

We’ll even help you find a job in the Internet Marketing field. Our Career Services department is committed to finding the right position for you.

If you want to know more about a career in Internet Marketing, fill out our Request More Information form or call us at (888) 549-6755.

What Internet Marketing Professionals Do:
  • Work with companies to get their websites ranked in search engines
  • Study and understand Internet consumer behavior
  • Develop a business plan
  • Determine target audiences and use the Internet to market to them
  • Track different search marketing metrics including ROI (return on investment), CPC (cost-per-click), CPA (cost-per-acquisition); plus, learn the importance of these matrix
  • Learn the difference between organic and paid-search marketing
Our Internet Marketing programs focus on:
What You'll Learn in our Internet Marketing Programs:
  • The basics of search engine marketing
  • Search engine optimization rules
  • Pay-per-click advertising rules
  • How to set your pay-per-click budget
  • Why submitting your website to search engines isn't necessary
  • How to find the search terms your customers use
  • How to develop a link building strategy
  • Learn what simple changes you can make to increase sales
  • …plus more!

Rasmussen College's exciting degree in Internet Marketing is the perfect way to start your new career. Request more information today.

What Kinds of Jobs are Available to Internet Marketers?

There are many different entry-level positions you could obtain after earning a degree in Internet Marketing. As you build experience, you will be able to take on roles such as these:

Call us today at (888) 549-6755 and get started on your way to a fantastic career in Internet Marketing.