MEDIA PLANNERS

Media Planners have the important role of building brands around the world. They work to strategically place advertisements in online, and offline media, in order to obtain the most effective target market reach.

A media planner is an entry- to mid- level position and successful candidates will typically have 1-5 years of experience marketing.

Employees at smaller companies will often have different job titles than employees at larger ones..  Here is an example of a common list of job functions a media planner would perform:

Media Planner Job Description
  • Conduct media related market research in order to stay on top of campaign results and industry trends.
  • Act as a media purchasing agent for our clients in order to maximize their ROI. 
  • Monitor and track campaign development and performance. 
  • Report campaign development and performance to client on a continual basis. 
  • Help to create and execute overall advertising strategies. 
  • Coordinate primary and secondary market research data and develop reports and presentations. 
  • Use CRM software in order to help manage client relationships. 

Rasmussen College's Internet Marketing degree will equip you with the specialized knowledge to be a successful online media planner. 

Learn More or Apply Now.