WRITING FOR SEARCH ENGINES: COPYWRITERS

An SEO copywriter will be responsible for writing and editing copy for a company’s digital materials. This is a mid-level position usually appointed to professionals with 2-5 years of experience in the copywriting field. Successful copywriters possess the gift of gab and are able to translate that gift into compelling copy. Employees at smalelr companies will often have different job titles than employees at larger ones. Here is an example of a common list of job functions a copywriter performs:

Copy Writer Job Description
  • Create and edit copy for online and offline marketing activities company wide. 
  • Stay in-tune with latest trends in the company’s industry.   
  • Manage and organize company copy among various areas.   
  • Write SEO-friendly copy for the master corporate website and micro-sites. 
  • Write copy in multiple styles that will support advertising, sales, human resources, event marketing, and interactive marketing activities. 
  • Communicate the benefits of working with ABC Company in a professional manner. 
  • Work to adhere to project goals and deadlines. 

Rasmussen College's Internet Marketing degree will teach you how to write persuasive copy that ranks well in search engines.  A copywriting position is for those who have a passion for communication and drive to obtain promotions based on performance.

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